The Ritual
01
Wet Hair
Apply section by section, from roots to ends.
02
Wash & Go
Leave in. No rinse. Built for effortless definition.
03
Dry Hair
Use sparingly to re-moisturize curls, restore shape, and control frizz.
Worn. Tested. Trusted.
Defines without stiffness. Feels like nothing, looks like everything.
Finally something that respects my curls instead of fighting them.
Minimal. Clean. Works every time.
My curls have never looked this good. Period.
Lightweight hold that actually lasts.
No crunch, no flakes. Just definition.
This is what I've been searching for.
Effortless texture. Natural movement.
Works with my hair, not against it.
Clean ingredients. Real results.
100+ 5-star reviews
What's Inside
Chosen for performance. Kept intentional.
Macadamia Seed Oil
Softens curls and enhances natural shine without heaviness.
Argan Oil
Nourishes, smooths, and helps reduce frizz.
Shea Butter
Seals in moisture and adds softness.
Olive Oil
Supports hydration and curl elasticity.
Keratin (Hydrolyzed & Oxidized)
Helps strengthen hair and support curl structure.
Vitamin E (Tocopherol)
Protects and conditions.
Formulated to define, hydrate, and respect natural texture. Lightweight. No buildup. No stiffness.
Water (Aqua), Macadamia Ternifolia Seed Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Olea Europaea (Olive) Fruit Oil, Hydrolyzed Keratin, Oxidized Keratin, Tocopherol (Vitamin E), Cetearyl Alcohol, Behentrimonium Methosulfate, Glycerin, Panthenol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin.